In order to learn the best practices for HubSpot on-page SEO, it is important first to understand what exactly on-page SEO is. SEO or search engine optimization is all about creating quality content, optimizing it, and then promoting it for the best of the benefits for the HubSpot website. When we talk about SEO, it should also be cleared that there are two types of SEO- on-page SEO and off-page SEO.
An on-page SEO is what a site says to a search engine
An off-page SEO is what other sites say about a site.
On-page SEO helps in optimizing individual web pages so that they rank higher on search engine result pages.
In this blog, we are going to discuss some of the on-page SEO tips to help your web pages rank better in search results. so let us begin.
Begin with SEO audit on your website
Whenever you add a new site content, you will want to create it with targeted keywords in mind. But if already have a bunch of published content, then you can perform an SEO audit on your current website. An SEO audit will give you an idea of how SEO-friendly your website is. The more SEO-friendly the website is, the better it is. With an SEO audit, you will be able to update and optimize your current content to attract higher traffic. the audit will also help you with other issues such as duplicate content so that you can take the corrective steps and rank higher in the searches.
In order to optimize your pages for keywords, you will need to include the related keywords to your site. Proper placement of the keywords is also important in content as certain places on your website are more optimal than the others for on-page SEO.
Some of the most important places to optimize your keywords are-
- meta descriptions
- Heading and content
- Images titles and Alt tags
Avoid search penalties
There are a couple of things you should also avoid when optimizing your site for keywords, so be careful of the following SEO practices some people still use. Some of these SEO practices are-
- Never hid keywords- This includes using the same color background, hiding them behind images, or hiding them off the side using CSS.
- Avoid keyword stuffing- We often repeat keywords over and over again which is called keyword stuffing. Including keywords is important but overstuffing is not helpful. When it looks like keywords have been added unnecessarily, it’s probably keyword stuffed.
Promote a good user experience
The most important thing is to consider your visitor’s experience. Remember that the goal of any website is to deliver a great user experience to its end-users. If you keep that goal in your mind and implement the right SEO strategies, you will be more likely to make good choices.
Krishang Technolab is one of the best HubSpot web development companies and has successfully developed various HubSpot websites. We have expertise in the platform and have SEO experts that will help you rank higher in the search results. We hope this blog was helpful for your on-page SEO efforts.
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