re.skin

Prior to the creation of this platform, re.skin had several difficulties with brand communication, product education, and operational efficiency. Customers had many questions about the combined use of skincare serums and nutritional supplements when purchasing from re.skin. As a result, many customers were uncertain about the combined advantages that topical treatment provides when combined with internal nutrition, which resulted in a loss of opportunity for cross-selling and creating customer confusion.

• Scientific information, such as the advantages of marine collagen, the amount of vitamins contained within supplements, and the breakdown of mineral content within supplements, was not consolidated into one easy-to-access place for customers. The lack of organized scientific data on the 20 different antioxidant-rich nutrients in re.vive made it difficult for customers to recognize the value of that supplement. In turn, this decreased the product’s overall position and the trust between customers and re.skin.
• The organization had no way to manage customer orders, renewals, stock notification, inventory, and product information all in one place. This created delays and inconsistencies with respect to managing customer communications between the customer service team and their customers. The only way to notify customers automatically when their supplements should be restocked and when their serum subscription would need to be renewed was through manual methods.
• Skincare and wellness businesses must comply with regulatory requirements throughout the product labelling process and product information security (i.e., the product information must be protected). The lack of organisation around Re.skin product information created significant exposure to risk and excessive time investment associated with the many manual processes in place.