Ecogranito is an environmentally friendly brand that produces contemporary water based surfaces to imitate the texture, style and hardness of natural stone. It’s unique coating is used both indoors and outdoors and providing architects, builders, and designers an eco-friendly alternative to natural heavy stone. As the company scaled, Ecogranito wanted to develop a modern, high-performance digital platform to communicate product value, technical specs, sustainability, and application possibilities to consumers and partners across the globe.
The intent was to create a platform that is scalable, user-friendly, and rich in visual content, to accomplish multiple objectives: informing users about Ecogranito’s coating technology, visual exploration of stone-like aesthetics with an immersive digital experience, simplifying the selector process for clients, and enabling easy inquiries related to product information. When the project was complete, the UI/UX was designed to be attractive but reflect the natural type of coatings, and, should be visually engaging, quick, accessible, and responsive, to every device.
Most importantly, Ecogranito was looking forward to leveraging AI-driven features like automated product suggestions, texture-matching tools, and smart inquiry assistants that would further enhance the user experience. A refined content structure with a stable backend system was required considering the large number of product variants, colors, and textures.
Integrated APIs supported real-time updates, handling sample requests, and digital catalog management. The ultimate aim was to provide a state-of-the-art digital presence that matched Ecogranito’s innovative brand identity and high-quality eco-friendly offerings.
