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EasyPeasy – Personalized Early Learning App Built on HubSpot

EasyPeasy is a personalized early learning platform that delivers age-appropriate activities for parents and caregivers of young children. Built EasyPeasy on HubSpot CMS with a smart content engine and marketing automation, it personalizes learning paths, strengthens parent engagement, and scales early childhood education for growing families.

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EasyPeasy Turning Everyday Family Moments into Early Learning, at National Scale
Industry
Early Years Education & Social Impact – EdTech / Family Support Technology
Solution
A personalised mobile app and content engine built through custom eLearning software development that delivers age- and stage-specific parenting tips, playful learning activities, and practitioner tools .
Service
Digital Product Strategy Marketing Automation CMS Implementation Lifecycle Email & Lead Nurturing Analytics & Reporting
Technologies
HubSpot CMS Hub HubSpot CRM Google Analytics 4 (GA4) Firebase Analytics REST API
Project overview:

EasyPeasy’s primary goal is to help every child have the best chance in life by helping families, caregivers and early years stakeholders improve the home environment for their child during their most critical early development period – age 0-5 – which is when approximately 90% of the brain is developing. The reasoning behind our theory of change is clear; that meaningful, playful and everyday interactions between children and caregivers, are the biggest contributor to children’s early learning.

In order to implement these findings, EasyPeasy created a mobile application that provides a customized list of activities that are relevant to the individual child’s age and development, based on the research collected by EasyPeasy. The backend of this application runs on HubSpot CMS Hub and HubSpot Marketing Automation to manage a content library with more than 200 topics as well as support parent and practitioner onboarding and engagement campaigns. Together, these capabilities function as one of the broader education technology solutions now shaping how early years content is delivered at scale.

Over 100,000 parents have benefited from receiving support from both the LEGO Foundation and Wellcome Trust through this online resource created in partnership with the UK Department for Education – providing sufficient evidence that the platform will significantly help the UK Government meet its goal of having at least 75% of all children aged five achieve ‘Good Level of Development’ by 2028.

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The Problems

EasyPeasy encountered a series of complex challenges when trying to translate early years evidence into an effective digital solution for parents while demonstrating measurable impact.

The project kick-off identified the following challenges:

  • Low public awareness of early years impact:
    Research from the Royal Foundation Centre for Early Childhood revealed that while most people (90%) understand the value of early childhood, only 20% specifically understand the importance of development during the first five years of a child’s life.
  • Reaching families at scale without a large in-person workforce:
    EasyPeasy wanted to provide digital support to families at home efficiently and cost-effectively while reaching many families simultaneously.
  • Personalisation at scale:
    Every child develops differently, so the platform needed to deliver age- and stage-specific content tailored to each family’s needs.
  • Fragmented content operations:
    Managing content from multiple partners and educational frameworks required a structured, scalable content management approach.
The Solution

By leveraging an integrated mobile application along with our content marketing technological solution on HubSpot, we were able to address each of the challenges previously outlined above while also providing the ability for EasyPeasy to act as if it were a rapidly expanding digital product while maintaining true to its mission.

To create a low awareness level and reach more low-income families than at an event, we developed a mobile direct delivery model that allowed us to provide support directly providing access to thousands of families across North America immediately without providing a physical presence in the family’s home.

We deployed the recommendation engine in order to create personalised experiences at a custom scale. Functioning much like an AI-powered learning platform, the recommendation engine tags every activity with child age/stage and parent need, and serves the activity dynamically according to those tags, so there is no need to manually create curated content. The recommendation engine tags every activity with child age/stage and parent need, and serves the activity dynamically according to those tags, so there is no need to manually create curated content.

We used HubSpot CMS Hub as the single backbone of our content library so that the content was organised in one place. Our content updates could then be done by non-technical people who can create/update their content without any engineering support.

In order to create evidence based impact, this infrastructure was connected toAnalytics and Reporting tools to turn everyday HubSpot platform activity into strong evidence for funders and partnership

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The Result

Combining a personalised product experience with scalable marketing operations and HubSpot-powered content allowed EasyPeasy to grow into a platform that is currently used by over 100 000 parents and 3000 early years practitioners; its partnerships support its growth with the UK Department for Education, the LEGO Foundation, the Wellcome Trust, and 1000+ other early years settings across the UK.

Independent reviews show measurable improvements in the well-being of parents and their children’s cognitive, social, and emotional development that directly support the National School Readiness Goals and the Government’s goal of 75 percent of all five-year-olds achieving a ‘Good Level of Development’ by 2028. Following this foundation, EasyPeasy entered the Australian market and is now continuing to build on its goal of reaching even greater numbers of families around the world over the next 2-3 years.

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