A white label partnership is the best way to expand your agency company. Economical, versatile, and easy to brand. It should just be necessary to choose the ideal white label partner, right?
Despite its importance, choosing the right partner is the first step in developing a very successful white label partnership. In that regard, the majority of agency owners usually suffer.
Maximizing your return on investment requires efficient collaboration with your white label partner.
We have ten years of experience as a white label digital agency and have worked with over fifty digital agency partners globally, so we know a little bit about how successful white label partnerships operate. There isn’t a single solution that works for everyone. However, most agency owners can do a few things.
What is White Label Web Development?
White label web development refers to a business arrangement in which a specialized web development agency creates websites or digital solutions that are rebranded and resold by another company as their own.
With white label web development, businesses can deliver high-quality websites to clients quickly and efficiently, focusing on client relationships and branding while experts manage the technical aspects.
White label web development is great for businesses wanting to extend their operations, fulfill project deadlines, or access specialist expertise without the expense and difficulties of hiring full-time developers. This is a win-win situation since it lets both the reseller and the white label web development provider concentrate on what they do best and grow together in a competitive market.
Why Should You Choose White Label Web Development?
There are several advantages to working with a White Label Development company :
- Skilled Team: You get to work with folks who know how to create websites and stay up to date on new technologies.
- Easy to Grow: You can take on additional work or larger customers without having to recruit more personnel.
- Save Money: You don’t have to pay for a web staff to hire, train, or rent office space.
- Faster Results: You can finish projects on time, even when you’re busy, since your White Label Partner supports you with the task.
- Concentrate on Your Strengths: While your partner takes care of the technical work, you should spend more time on sales, strategy, and building connections with clients.
Also Read : The Ultimate Guide to the Benefits of White Label Web Development
Key Considerations When Selecting a White Label Digital Agency as White label Partner
1. Creating a white label agency domain email address
Setting up an email address for your white label development team on your domain name developer@yourdomainname.com should be your first step. This email may be used to provide your white label partner access to all of your clients’ credentials. You may cancel any of these credentials at any moment, and it’s safe. However, if you use One Password or LastPass, you may also exchange credentials using those methods.
2. Choose Right Project Management Tools For Your Project
While email is useful for sharing login credentials and other details, it is not the most effective method for allocating tasks. Project management apps like Asana, Monday, Trello, ActiveCollab, Teamwork, Basecamp, ClickUp, and others are helpful for this.
If you have a project management solution, ask your white label development team to start using it. Or select the one that best meets your needs. Use the email address that was created for your white label team (on your domain name) when extending an invitation to others to join your Project Collaboration tool. As a consequence, everything will continue to be white label.
3. Effective communication
Effective communication is equally important to the success of your collaboration. Make contact with your white label development team using Slack, MS Team, or any other instant messaging app. Please remember to only utilize these channels for in-the-moment communication.
4. Kickoff Meeting
Before assigning responsibilities, make sure to communicate your expectations with your white label partner during a kick-off call. There is no need to include project-specific information at the initial level, but if you merely provide general guidelines, it will still build your partnership.
5. Beginning of work
Train your white label team as if they were your own team when you introduce them to your work process. Over time, your production will suffer if your white label team is inexperienced or untrained. Recall that this partnership is most successful when both Team are equally dedicated toward strong relationship.
6. Outlining Your Work Procedures
Train your white label team as if they were your own team when you introduce them to your work process. Over time, your production will suffer if your white label team is inexperienced or untrained. Recall that this partnership is most successful when both Team are equally dedicated toward strong relationship
7. Feedback Process
Trust is essential to a successful white label Partnership, and trust is mostly developed via feedback. Don’t forget to submit comments on a few early projects. It might assist your white label team to know what you anticipate from them from the beginning.
8. Schedule Bi-weekly Call
Set up feedback calls once a week or every two weeks to further establish your openness and trust. Alternatively, work with your white label partner to establish and maintain a feedback call schedule.
9. Utilize Core Expertise
Additionally, most agency owners do not fully use the work of a label team. For instance, you can get advice from your white label specialists when quoting your customers. Make it a habit to communicate project data with potential clients in order to obtain an accurate price before speaking with them. You may use it to break through the clutter and make cost-competitive proposals.
10. Specifications for Development
Careful preparation is necessary for web design and development. Before the team begins working on a job, make sure to discuss the development specifications. For instance, be clear right away if you wish to utilize a certain theme, page builder for WordPress or Shopify or create custom theme base on your design choice to convert to specific CMS Development
11. The Process of Development
Additionally, if you have any SOPs or development standards, provide them. If not, you might request that your white label partner adhere to their development standards and SOPs. Creating high-quality websites without wasting time and money is the ultimate objective.
12. Project Coordinator
If you know who to talk to, communication will go more smoothly. It’s a great idea to have a dedicated project manager between your white label team and your clients in this regard. This expedites and avoids misunderstandings. You should favor collaborating with a white label partner who designates a technical point of contact who is aware of your requirements.
13. Deadline Commitment
Maintain ongoing communication with your white label development team to guarantee effectiveness. Before committing to client delivery timeframes, make sure your white label team is consulted by your project/account management. In this manner, you can guarantee on-time delivery.
14. Calls Recording for Feedback
Recording your feedback call is as crucial as sharing it. To avoid back and forth, we at Krishang Technolab record videos using LOOM and other tools to provide requirements, comments, and expectations. On the other hand, you should discuss the best recording/video calling tool with your white label partner.
15. The Influence of Time Zones
It’s not always the case that your white label partner works in the same area or even the same nation. Establish a communication calendar, particularly for real-time conversations and comments, and discuss your white label team’s time zone. There’s no more effective technique to establish reasonable expectations.
16. Setting Up Meeting Schedule for real time Communication
You might not be able to get in touch with your white label development team during business hours, depending on the time zone. In this scenario, you dedicate one or two hours every day to communicating in real time. Krishang Technolab and the majority of white-label partners are open to arranging a timetable that works for both of them.
17. Time Spent
In the white label sector, turnaround times of 12 to 24 hours are essentially the norm. But all development work is not easy to manage. A work could take more than twenty-four business hours. Additionally, time zone variations may cause a delay. You will need to take these facts into account before you give your clients a turnaround time.
18. Streamlining Your Business Procedures
Aside from technical proficiency, your white label team has interacted with agencies throughout the globe. Why not improve your agency company by utilizing this expertise? It can assist you in managing a very client-focused and flexible business plan.
19. Quality Checking
QA is a crucial component of web development. It guarantees that the suggested design is followed in the general layout of the website. The QA points list, however, could change based on your specialty. To prevent back and forth, you should discuss particular QA items in advance if that is the case.
20. Preserving Transparency
Transparency is essential in communication. You are not required to wait or refrain from providing comments. Before it’s too late, your white-label team needs to understand where and how to make improvements. Everyone gains from it, particularly your customers.
21. Embracing Emerging Technology
Try it if your white label staff has a great understanding of current technologies. With new technologies hitting the market every month, the web development business is always changing. You run the danger of slipping behind if you don’t adjust to the evolving tech trends.
22. Forwarding Quotations
Before quoting to your customers, you should also be aware of how your white label team calculates estimates. In addition to backfiring, a misquote might damage your clientele.
23. Pursuing Verification
Always check with your white label team before committing to your clients on anything, including quotes or project completion deadlines.
24. Monitoring Work Schedules
For a set monthly fee, some white label partners, such as Krishang Technolab , provide a certain number of hours each month. You may, however, assign as many chores as you want until you’ve used up all of your allocated time. Therefore, in order to prevent surprises in the end, you will need to keep track of the hours. Additionally, it assists you in setting priorities and optimizing your white label strategy.
25. A Partnership Approach
Finally, from the start, create a collaboration strategy. You would want to concentrate on finishing the task as the owner of the agency. But that isn’t how a partnership works. It should seem as if your white label partner is an extension of your company. Encourage them to participate in the job as much as you can.
Final thoughts
Without a question, white labeling is the most effective strategy for growing your agency company without adding more employees or costs. The real advantages of this business model, however, can only be realized if you discover how to maximize the performance of your white label development team. You should use this checklist to get things started straight away whether you are seeking for a white label partner or already have one.
Krishang Technolab team is happy to help you if you’re seeking to recruit a white label development team for your next project.